Web 2.0 Management Survey


 

Growing out of the paper I co-authored with Jeremiah Owyang, "Business and I.T. Must Work Together to Manage New 'Web 2.0' Tools," the Web 2.0 Management Survey is an exploratory survey of how companies are managing Web 2.0 technologies such as blogs, podcasts, wikis, and social networking.

Survey Links:

  • For the Survey's purpose, methods, and questions, go here and scroll down.
  • For selected writups of the Survey's interviews, go here and scroll down.
  • For a comprehensive index to all Survey related entries on this web site, click here.

Web 2.0 Links:


Entries in Interviews (11)

Thursday
06Apr2006

Sr. Application Engineer in a Telecom Services Company - Followup Interview

Purpose of Interview * To follow up an interview conducted earlier. * Find out about the respondent's experience with using wiki technology in a corporate setting.

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Monday
03Apr2006

Supply Chain Manager, Multinational Electrical Appliance Manufacturer

Respondent is a supply chain manager of a large multinational electrical appliance manufacturer. * The company actively uses Lotus Notes based blogs in communicating internally. Blogging is not used in support of supply chain related communications. * Respondent feels that the types of internal and international communications she regularly engages in with trading partners around the globe are less amenable to "web 2.0" applications than customer communications or the internal communications that current executives blog about.

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Thursday
16Feb2006

Sr. Application Engineer in a Telecom Services Company

* Respondent is a senior application engineer in the software licensing division of a 15+-year-old telecommunications services company. * Previously the company provided services on a domestic service bureau basis only. They have now decided to license their system. This requires development of comprehensive documentation of their system and procedures so the system can be operated by licensees. * Respondent is in charge of a project to develop such documentation collaboratively with support of wiki technology.

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Monday
13Feb2006

Software Tester in a Pharmaceutical Robotics Company

# Respondent is a software automation specialist in performance and load tests for a manufacturer of pharmaceutical robotics systems. # Respondent manages an in-house network of multiple servers and client systems that are designed to emulate customer installations.

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Thursday
09Feb2006

IT Director in a National Specialty Retailer

# Respondent is an IT Director at a national specialty retailer with 1,300+ local retail stores, nearly all states in the U.S.A. are represented. # Retailer has a separate sister company that manages a variety of eCommerce sites. Other than store look-up functions on the eCommerce company's web site, the web business and the retail operations are operated as two separate business entities.

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Thursday
02Feb2006

Web Manager in Corporate Communications

# Respondent is Web Manager in the Communications Department of a large publicly held electric utility. # Respondent co-manages the company's customer facing web site in cooperation with managers from the Customer Service department and the Information Technology (IT) department.

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Wednesday
01Feb2006

CEO of Business Process Management Software Firm

Respondent feels that many IT departments are not in a position to supply the "innovation" necessary to support "web 2.0" applications ... "They're already spending 80% of their annual budgets on maintaining existing systems. You can't expect them to lead the charge for new systems. Many of them are very much in a maintenance mode."

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Thursday
26Jan2006

Fortune 500 Division CIO

Respondent is Chief Information Officer of a growing division of a large, Fortune 500 consumer and industrial products company with annual revenues of $3+ billion. Total IT staff exceeds 300 across the enterprise.

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Wednesday
25Jan2006

Software Development Manager

Interview respondent is in early stages of a year long project to increase interactivity and collaborative functionality of the company's customer relations; this will include initiation of a corporate blog for the client.

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Thursday
19Jan2006

Corporate IT Strategy Manager

* Respondent is a corporate IT Strategy manager at a mid-size electrical utility in the Mid-Atlantic states. * Company recently outsourced its IT operations following several years during which the IT function had been increasingly centralized after an earlier period during which individual business units had managed IT services semi-independently.

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