Web 2.0 Management Survey


 

Growing out of the paper I co-authored with Jeremiah Owyang, "Business and I.T. Must Work Together to Manage New 'Web 2.0' Tools," the Web 2.0 Management Survey is an exploratory survey of how companies are managing Web 2.0 technologies such as blogs, podcasts, wikis, and social networking.

Survey Links:

  • For the Survey's purpose, methods, and questions, go here and scroll down.
  • For selected writups of the Survey's interviews, go here and scroll down.
  • For a comprehensive index to all Survey related entries on this web site, click here.

Web 2.0 Links:


Thursday
06Apr2006

Sr. Application Engineer in a Telecom Services Company - Followup Interview

Purpose of Interview * To follow up an interview conducted earlier. * Find out about the respondent's experience with using wiki technology in a corporate setting.

Click to read more ...

Monday
03Apr2006

Supply Chain Manager, Multinational Electrical Appliance Manufacturer

Respondent is a supply chain manager of a large multinational electrical appliance manufacturer. * The company actively uses Lotus Notes based blogs in communicating internally. Blogging is not used in support of supply chain related communications. * Respondent feels that the types of internal and international communications she regularly engages in with trading partners around the globe are less amenable to "web 2.0" applications than customer communications or the internal communications that current executives blog about.

Click to read more ...

Wednesday
22Feb2006

Web 2.0 Management Survey Progress Report 01

Summary * I have posted nine interviews. * I have three more to write up. * I'm working on a "formal progress report" document. * I'm continuing to recruit respondents for the interviews.

Click to read more ...

Thursday
16Feb2006

Sr. Application Engineer in a Telecom Services Company

* Respondent is a senior application engineer in the software licensing division of a 15+-year-old telecommunications services company. * Previously the company provided services on a domestic service bureau basis only. They have now decided to license their system. This requires development of comprehensive documentation of their system and procedures so the system can be operated by licensees. * Respondent is in charge of a project to develop such documentation collaboratively with support of wiki technology.

Click to read more ...

Monday
13Feb2006

Software Tester in a Pharmaceutical Robotics Company

# Respondent is a software automation specialist in performance and load tests for a manufacturer of pharmaceutical robotics systems. # Respondent manages an in-house network of multiple servers and client systems that are designed to emulate customer installations.

Click to read more ...

Thursday
09Feb2006

IT Director in a National Specialty Retailer

# Respondent is an IT Director at a national specialty retailer with 1,300+ local retail stores, nearly all states in the U.S.A. are represented. # Retailer has a separate sister company that manages a variety of eCommerce sites. Other than store look-up functions on the eCommerce company's web site, the web business and the retail operations are operated as two separate business entities.

Click to read more ...

Monday
06Feb2006

Survey Methods

The survey is being conducted via a series of personal and telephone interviews following a general outline of suggested questions. Respondents are being recruited from both business units and IT departments to represent a range of company and departmental types.

Click to read more ...

Sunday
05Feb2006

Survey Questions

If you are responsible for planning or managing how technologies such as blogs, podcasts, or wikis are being used by your company in support of customers, you are invited to participate in this survey.

Click to read more ...

Sunday
05Feb2006

Survey Purpose

After Jeremy and I published our white paper "Business and I.T. Must Work Together to Manage New 'Web 2.0' Tools," I began asking some of my contacts and friends in the business world to react to our paper and to provide additional insight into the management issues raised by Web 2.0 technologies, and that has led to the survey described here.

Click to read more ...

Thursday
02Feb2006

Web Manager in Corporate Communications

# Respondent is Web Manager in the Communications Department of a large publicly held electric utility. # Respondent co-manages the company's customer facing web site in cooperation with managers from the Customer Service department and the Information Technology (IT) department.

Click to read more ...